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Social Media Marketing? Bring your A-game

Building a social media presence is essential for most businesses nowadays, and it is a competitive landscape. Need to promote your product? Use Social media. Need to create brand awareness? Use social media.
Marketing

Segment your Audience Effectively

Market segmentation is a strategy used in marketing to break down a larger target group into smaller segments, based on their unique characteristics and habits. This allows you to target to those segments with tailor-made approaches, messages – and usually for much cheaper than broad-based promotion. 
Best Practices

COVID-19, destination marketing and why you shouldn’t stop

Why the Sri Lankan travel & tourism industry shouldn't stop destination marketing two years after COVID-19
Best Practices

Networking; the bread and butter of business

Business owners rely heavily on networking to make the brand and...
Marketing

Customer Satisfaction Surveys

Businesses often have to spend their energy, time and money to attract new customers at instances where the current customers are lost due to bad practices. Smart entrepreneurs soon come to understand that keeping existing customers costs a lot less than finding new ones.
Best Practices

Blueprint for communication during the current crisis

Ramp up communication during the crisis to help you and your business survive the tough times and retain your customers.
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Customer Gain and Retention for SMEs & Startups in Sri Lanka

Attracting and retaining customers to SMEs and start-ups
Marketing

How to Sell on Social Media: A Beginner’s Guide for Entrepreneurs

Social media is a very good and cheap way to reach a customer for SMEs. Here is a simple guide to get you started
Marketing

Boost your business with the correct Marketing Mix

Over 600,000 new businesses are started around the world every month. Out of those, over 50% fail within the first year. We see mind-blowing products released every year, but never penetrating the consumer market. What is the reason behind this?

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Diriya.lk is a sustainability and social innovation initiative of Dialog Axiata PLC. The content available herein is aimed solely for the purposes of educating, guiding and assisting Micro, Small and Medium Enterprises (MSMEs) in navigating the challenges of the fast paced business world. As such, Dialog Axiata PLC, its staff, its officers or Directors shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages or damages for any loss of profits, revenue, business, savings or data, incurred due to the use of the content available on Diriya.lk.

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