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Importance of Marketing

On this Diriya Biz video segment, Hansaka Wickremasinghe (Key Accounts Manager – Phoenix Ogilvy & Mather – Sri Lanka) explains the Marketing Mix and the four piece concept for the small and medium enterprise sector.


Diriya Sri Lanka
Diriya Sri Lankahttps://www.diriya.lk
Diriya.lk is a sustainability and social innovation initiative of Dialog Axiata PLC. The content available herein is aimed solely for the purposes of educating, guiding and assisting Micro, Small and Medium Enterprises (MSMEs) in navigating the challenges of the fast paced business world. As such, Dialog Axiata PLC, its staff, its officers or Directors shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages or damages for any loss of profits, revenue, business, savings or data, incurred due to the use of the content available on Diriya.lk.

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