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Social Media Marketing? Bring your A-game

Building a social media presence is essential for most businesses nowadays, and it is a competitive landscape. Need to promote your product? Use Social media. Need to create brand awareness? Use social media.
Marketing

Segment your Audience Effectively

Market segmentation is a strategy used in marketing to break down a larger target group into smaller segments, based on their unique characteristics and habits. This allows you to target to those segments with tailor-made approaches, messages – and usually for much cheaper than broad-based promotion. 
Marketing

Customer Satisfaction Surveys

Businesses often have to spend their energy, time and money to attract new customers at instances where the current customers are lost due to bad practices. Smart entrepreneurs soon come to understand that keeping existing customers costs a lot less than finding new ones.
Best Practices

Networking; the bread and butter of business

Business owners rely heavily on networking to make the brand and...
Best Practices

COVID-19, destination marketing and why you shouldn’t stop

Why the Sri Lankan travel & tourism industry shouldn't stop destination marketing two years after COVID-19
Best Practices

Blueprint for communication during the current crisis

Ramp up communication during the crisis to help you and your business survive the tough times and retain your customers.
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6 Key Aspects of Product Pricing in Sri Lanka

Product pricing in a small and medium enterprise in Sri Lanka needs some careful consideration. A delicate balance of factors will have to be scrutinized.
Best Practices

How to capitalize on the holiday seasons

So dear reader, we thought we will come up with something very different and put together some tips that will come in handy in handling the different seasons. In Sri Lanka, as you know the holiday seasons are prime for business with gift buying, infectious shopping and bonus spends etc that take place.
Best Practices

Networking; the bread and butter of business

Business owners rely heavily on networking to make the brand and...

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Diriya.lk is a sustainability and social innovation initiative of Dialog Axiata PLC. The content available herein is aimed solely for the purposes of educating, guiding and assisting Micro, Small and Medium Enterprises (MSMEs) in navigating the challenges of the fast paced business world. As such, Dialog Axiata PLC, its staff, its officers or Directors shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages or damages for any loss of profits, revenue, business, savings or data, incurred due to the use of the content available on Diriya.lk.

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