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Sprouting Mushrooms – an enterprising story

With the growing trend in locally produced ethical agriculture in Sri Lanka, Mr. Saman Kumara started his local enterprise ‘Sandaliya Mushroom’.
Marketing

Social Media Marketing? Bring your A-game

Building a social media presence is essential for most businesses nowadays, and it is a competitive landscape. Need to promote your product? Use Social media. Need to create brand awareness? Use social media.
Marketing

Segment your Audience Effectively

Market segmentation is a strategy used in marketing to break down a larger target group into smaller segments, based on their unique characteristics and habits. This allows you to target to those segments with tailor-made approaches, messages – and usually for much cheaper than broad-based promotion. 
Operations

Towards Better Procurement

Among the many costs that you hope to minimize when engaging in a business, procurement is probably one of the most important factors that you might have to consider. This is the same for both large scale and small scale businesses. Here’s a snapshot of procurement and ways in which you can make it more efficient and cost-effective.
Finance

Equity Financing

Equity Financing refers to raising money through the sale of ownership shares in a company. This can be used by companies for multiple reasons, out of which raising funds for large investments or asset purchases is common.
Strategy

Setting Realistic Goals

How do you go about achieving your dreams? Do you wake up each morning with a blank slate and think about your targets for the day? How directed are those daily targets towards your end goal? How productive has it proven to be, working on this day-by-day basis?
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Marketing

Business & Industry Networks for SMEs in Sri Lanka

Small and Medium Enterprises (SMEs) play a vital role in the economic growth of Sri Lanka. In order for them to succeed, it is important to create strong networks and partnerships between SMEs and other businesses in the industry.
Finance

Equity Financing

Equity Financing refers to raising money through the sale of ownership shares in a company. This can be used by companies for multiple reasons, out of which raising funds for large investments or asset purchases is common.
Strategy

Setting Realistic Goals

How do you go about achieving your dreams? Do you wake up each morning with a blank slate and think about your targets for the day? How directed are those daily targets towards your end goal? How productive has it proven to be, working on this day-by-day basis?

Disclaimer

Diriya.lk is a sustainability and social innovation initiative of Dialog Axiata PLC. The content available herein is aimed solely for the purposes of educating, guiding and assisting Micro, Small and Medium Enterprises (MSMEs) in navigating the challenges of the fast paced business world. As such, Dialog Axiata PLC, its staff, its officers or Directors shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages or damages for any loss of profits, revenue, business, savings or data, incurred due to the use of the content available on Diriya.lk.

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Dialog Axiata PLC,
475, Union Place, Colombo 02,
Sri Lanka.

Email: info@diriya.lk

Telephone: +94 777 678 700

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