What is digital presence? This refers to an online presence that can be defined by how easy it is to find a brand or company online. It’s important for building your brand’s reputation, increasing brand awareness, and providing visibility to your products or services when users are searching for related keywords. Now that you know that, let us look at how you can build a digital presence online, while making sure that you stay within your budget
Build a strong emailer list
One of the top ways to build your online presence is to create and grow an email list. Such a list will enable you to engage with current and potential customers on a daily, weekly, or monthly basis. To grow your email list, you can create specific and topical/important content that users have to sign-up to receive, perhaps something like a newsletter. Then you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. This could be something like ‘Sign up now to read’ or ‘Follow our page for more’.
Have a simple but effective website
If you ask someone how to improve your online presence, almost every answer will include having a website. That’s because your website is the online version of your traditional store — it’s your digital location. It’s where people can find your business online, whether you sell offline or online. Shoppers and business buyers will use your site to get essential information, like your:
- Location
- Hours
- Prices
- Products or services
- History
- Advantages
- And more
If you don’t have a website, it will be very difficult for people to do business with your company. Since more than 70% of people research companies online before they visit that company (or buy from them), you want to make finding your business online as easy as possible.
Create value
Overall, your brand or company’s goal is to make money. But before you can make money, you have to create value and be customer-centric. One way to create value is to provide educational, free content online. Not only is this helpful for your customers, but it’ll also improve your online presence. To get started, write out a list of your customer’s pain points and motivations. In other words, take a look at who your customer is. Then, brainstorm content that would answer their questions. This will be the basis for the type of content you create.
These are some of the easiest and most cost-effective ways in which you can develop a digital presence for your Small and Medium enterprise. So try them out, and stay tuned to our page for more tips and tricks.