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Mentoring Entrepreneurs Ep 10: How important is Branding for Start-ups and Small & Medium enterprise

Ralston Joseph – Director Popkorn Pvt Ltd and Suminda Gamage – Creative Director – Magic Mango, takes us through the importance of branding and building a brand image love and trust for the brand, brand story and strategy, target audience, positioning, use of language, mediums etc.


“A guide to entrepreneurship” is a series of insightful videos produced by StartupXFoundry in partnership with the Ford Foundation and the Lankan Angel Network with the aim of promoting and supporting entrepreneurship among Sri Lankan youth.

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Diriya Sri Lanka
Diriya Sri Lankahttps://www.diriya.lk
Diriya.lk is a sustainability and social innovation initiative of Dialog Axiata PLC. The content available herein is aimed solely for the purposes of educating, guiding and assisting Micro, Small and Medium Enterprises (MSMEs) in navigating the challenges of the fast paced business world. As such, Dialog Axiata PLC, its staff, its officers or Directors shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages or damages for any loss of profits, revenue, business, savings or data, incurred due to the use of the content available on Diriya.lk.

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