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Small and Medium Enterprises (SMEs) are the backbone of the Sri Lankan economy, contributing significantly to employment and GDP. However, the country has faced several setbacks and businesses are struggling to survive, especially startups and SMEs. Diversification can be a powerful strategy to mitigate these risks and ensure long-term sustainability.
In today's competitive landscape, brand image is no longer a luxury for startups. It's a crucial asset that can make or break a business, especially in a country like Sri Lanka where trust and credibility are often hard-earned.
Small and Medium Enterprises (SMEs) are the backbone of the Sri Lankan economy, contributing significantly to employment and GDP. However, the country has faced several setbacks and businesses are struggling to survive, especially startups and SMEs. Diversification can be a powerful strategy to mitigate these risks and ensure long-term sustainability.
In today's competitive landscape, brand image is no longer a luxury for startups. It's a crucial asset that can make or break a business, especially in a country like Sri Lanka where trust and credibility are often hard-earned.