- Why is brand packaging important?
- Choosing quality and its benefits to your brand
- Why reusability is really attractive right now
- The theory behind ‘unboxing’
Product packaging is a lot more than cardboard and tape. Quality and customized packaging can help your company increase brand awareness by standing out from close competitors. Using creativity, anything from a custom box or bag to unique label colours can help you accomplish your brand awareness goals. In fact, your packaging acts as a mini billboard for your product and brand. According to consumer behaviorism and psychology, the design of a product’s packaging often influences purchase decisions. But how do you make sure your packaging is making the right impression?
Here’s how to turn your packaging into one of your biggest brand ambassadors.
Choose Quality
It is expected for customers to like, and be repeat customers making repeat purchases from you, because of the performance and reliability of your products. But in the chance a potential buyer gets the wrong impression because of a cheap looking package, it’s essential to consider the quality of material you use for your packaging. We all know that first impressions really are crucial, and undoing the harm caused by a bad first impression can be near impossible. For businesses, there isn’t any wiggle room to ignore the power of a first impression. So, be innovative and differentiate from your competitors, but choose quality to remind consumers that your brand is always prioritizing just that – quality.
Reusability is timeless fashion
It can be tempting to think of packaging as a one-off experience. Sure, it helps the customer decide on a product, and makes it more memorable, but after the product has been unpacked it has served its purpose. But what if there was still more your packaging could offer? Making your packaging reusable helps the environment, increases brand recognition, and provides an opportunity to advertise to people beyond the original consumer. From boxes that can be turned into pretty ornaments and flower pots, to attractive packaging that can be reused for storage, there are many ways to transform single-use packaging into a memorable experience or a part of your customers’ daily lives. If you also do a good job with your branding, everytime your reused package is shared on social media, or seen by the customers’ friends and family, your brand gets free advertising.
Make it an experience
Crafting an experience can greatly improve your brand recognition. This is especially important for e-commerce brands, where consumers may not see your packaging until they are ready to unbox it. Consider using a custom insert to proudly present your product. Or use eye-catching inside print for an unexpected pop of color. Being intentional in how your product is unboxed can do wonders for customer excitement and social sharing. This is the big theory behind unboxing that has truly become a global phenomenon and continues to win to this day. People like feeling excited and special when they open a product for the first time. It is your job to figure out how you can create that emotional experience through your product packaging.
Have you got any more ideas about product packaging that will work for your business? Share them with us, we’d love to hear from you!
